Chelsea, Founder + Partner at Brand Gloss, has been taking my brand photos for yearsss. So when she asked me if I would help her elevate her branding, it was an easy YES. This project involved a complete Brand and Website redesign. Brand Gloss is a digital marketing agency that empowers its clients to level up and build their businesses without overwhelm. Chelsea and her partner Amanda had grand visions for Brand Gloss….they wanted their branding to reflect the high-end service and boutique experience their clients receive when working with them. In the process of revamping their entire business, they realized that the visual identity Brand Gloss had didn’t match the experience they wanted their customers to have moving forward.

Editorial. Professional. Bold. Creative. Feminine.

Brand Development

For Brand Gloss’ new visual brand identity, we were inspired by timeless design brands and editorial collections, with a hint of modern flair. We wanted to reflect the boss-girl energy that Chelsea and Amanda exude, while also communicating their professional expertise. Neutral colors with pops of bold black and bright pink make up the new color palette and a modern serif font was used to create the logos.

Website Redesign

The driving force behind the Brand Gloss redesign was the evolution of the business and its services. As Brand Gloss grows, it needed a brand that would grow with it. The old website was lacking some serious personality and didn’t accurately reflect the experience customers could expect when working with Brand Gloss. It was not very content-focused and left users wanting more!!

Make sure to head over to brand-gloss.com and check out their complete brand and website redesign!!!