Deliver your designs
to clients with the
clarity and confidence they deserve.
You’re a great designer—it’s time to start acting like it.
Right now, you’re here:
You sign up your client, and the panic starts to set in. You have no trouble with the design part of your job, but presenting your vision to your client? That’s a totally different story.
You just wish they could pop inside your head and instantly understand your vision and why it’s perfect for their brand.
But mind readers don’t exist, and you’re left sweating harder than a middle schooler giving their first oral presentation.
That is NOT the energy you wanna bring to your clients.
Instead of:
Spending hours putting together a script and presentation for your client meeting
Attaching all your design assets to an email, hitting send, and praying it makes sense to the client
Panicking every time you send a proposal because you’re not confident in your ability to show your value
Constantly trying to locate files for clients who “can’t find them” anywhere
Instead of:
Spending hours putting together a script and presentation for your client meeting
Attaching all your design assets to an email, hitting send, and praying it makes sense to the client
Panicking every time you send a proposal because you’re not confident in your ability to show your value
Constantly trying to locate files for clients who “can’t find them” anywhere
Instead of:
Spending hours putting together a script and presentation for your client meeting
Attaching all your design assets to an email, hitting send, and praying it makes sense to the client
Panicking every time you send a proposal because you’re not confident in your ability to show your value
Constantly trying to locate files for clients who “can’t find them” anywhere
What if you could:
Plug all of your design assets into a professional, comprehensive presentation
Know exactly how to explain your vision to your clients
Show up to client calls prepared and confident
Predict and address any client concerns before they even ask
Charge prices that reflect the quality of your work
Say no to the “well this person said they could do a logo for 350 bucks” clients
Skip hours of revision time altogether
It’s all possible with The Lookbook Kit
I need this!
Roll out the red carpet: your client experience is about to get a glow up!
Introducing the all-in-one brand design presentation solution:
The Lookbook Kit
In this comprehensive resource suite, you’ll find everything you need to create, customize, prepare, and deliver your designs to clients.
Get early access
So, what are you actually getting?
1.
Brand Inspiration Guide
This guide helps you take your client's desired brand aesthetic and brand adjectives and turn them into a visual mood board.
2.
Brand Design Presentation Template
A template to layout and display your client's visual brand identity in an easy-to-follow format. (InDesign and Canva versions.)
3.
Brand Quick Guide
A quick reference one-pager for all your client's visual brand elements.
4.
Brand Standards & Guidelines
A template to layout and display your client's visual brand identity and teach them HOW to use it. This is a client's go-to document for using their new brand properly. (InDesign and Canva versions.)
5.
Branding Checklist
A wrap-up guide for you, the designer, before launching and handing off a client's brand.
6.
Moodboard Template
A template to lay out a client's visual identity, moodboard & color palette.
7.
Moodboard Presentation
This presentation template helps you lay out and explain the moodboard and color palette to your client. (InDesign and Canva versions.)
8.
Website Copy Checklist
Use this as a kick-off tool & client homework to ensure you have all the website copy you need before website design work begins.
9.
Launch Graphics
Highlight client work with customizable brand & web social media launch graphics.
10.
Client Testimonial Questionnaire
A comprehensive client testimonial questionnaire for feedback after the project has ended.
11.
Color Naming Guide
"The Shade Book" is a quick reference guide to naming colors, so you can further enhance your brand design presentation with custom names that complement your client’s brand.
Together, these resources will help you craft a custom 5-star client experience that showcases the value of your design work!
I need this kit
$497
Adding a million attachments to an email is not the client experience that luxury brand designers deliver.
With The Lookbook Kit, you can ditch the “send and pray” method and create a solid, professional presentation that helps your clients see the strategy behind your work.
Your clients will love you, you’ll feel more confident, and you’ll save yourself a ton of time.
early access pass
Black Friday Bonuses
Your design presentation isn’t the only piece of a luxury client experience.
Exclusive
When you grab The Lookbook Kit Black Friday Weekend, you’ll also get this bundle of bonuses to help you provide 5-star service from proposal to final delivery.
1.
ChatGPT Client Avatar Prompts
I use this sequence of prompts to create my client personas and avatars when a project begins. Simply plug in your client’s brand info and start drafting their messaging!
2.
Pricing Guide Template
Start your client experience "on brand" with a pricing guide template that you can add to your website or share with inquiring clients.
3.
The Copy Collab Playbook
Working with a copywriter? This playbook will help you navigate collaborations with ease. (From my go-to copywriter!)
4.
client proposal Template
Your client proposal is the beginning of your client experience. Make a professional first impression with this customizable template.
5.
Brand Photography 101 Guide
A designer's guide to collaborating with brand photographers to elevate visual brand identity & website design. (From my go-to brand photographer!)
6.
1:1 Mentorship Call
A 30-minute mentorship call (with moi) where we can discuss any and all questions you have about client experience, running a design business, etc. (Limited to the first 5 people who purchase.)
I need all of this
No more staying up until 3 AM meticulously plotting out design presentations.
The Lookbook Kit is right for you if you want to:
Create a 5-star client experience
Streamline your client delivery system
Clearly communicate your vision in a way your clients understand
Start charging higher prices
Stop second-guessing yourself
Snag The Lookbook Kit
So I scoured the internet for anything that might help me improve the client-facing side of my business. I needed a solution that was professional and repeatable.
And I found resources full of fluff and totally unrealistic promises like:
- “Make 6 figures this year”
- “Never get bad client feedback again”
- “Attract $$$ clients instantly”
These felt gross to me, and more importantly, the resources attached to these claims didn’t actually tell me how to set up a system that worked.
Hey, I'm
I designed The Lookbook Kit because nothing on the internet gave me the exact client experience I wanted.
Emily
enter The Lookbook Kit
The Lookbook Kit Is:
a client-certified system for delivering a top-notch brand design presentation that looks professional and can be recreated again and again.
Since then, I’ve designed brands for dozens of small business owners, and now? I’m charging 5x what I used to, with better client feedback and fewer revision requests because my client experience has supercharged my business.
Steal mY System
You might be wondering…
The Lookbook Kit has all the pieces you need to give your clients a clear understanding of not just the design itself, but the strategy behind the design.
Each resource will help you lay out a different piece of your brand design presentation AND teach you how to present it to your clients.
How exactly does The Lookbook Kit help me create a professional presentation system?
01.
Ok, I'm Convinced
02.
Yes! You can easily tweak the templates to make them your own (and make them match your brand) and create your desired client experience.
Can it truly be customized to fit my brand?
Ok, I'm Convinced
03.
The Lookbook Kit is intentionally designed to be flexible rather than a step-by-step system.
If you’re already confident with something in your current client experience, great! Skip that part of The Lookbook Kit. Or if you’d like to create a comprehensive process, use each resource that’s included. It’s totally up to you how (and how much) you use it.
There are a lot of pieces here. How do I know where to start?
Ok, I'm Convinced
04.
The exact time will depend on how quickly you work, but once you’ve developed your template, you can reuse it again and again. Set it up once, and you don’t need to tweak it again!
How long will it take me to set my own presentation template?
Ok, I'm Convinced
The Lookbook Kit was specifically created for newer designers and includes every element that goes into delivering your design to clients. It completely removes the guesswork and gives you clear instructions so you can create the perfect brand design presentation and have a template to reuse for every client project.
I’m really new to this. How do I know the Lookbook Kit is easy to understand and implement?
05
Ok, I'm Convinced
strategy that's designer + client-approved
I use The Lookbook Kit system to present all of my client projects, and consistently get feedback like this:
The entire design process was such a great experience. She was easy to work with, extremely creative, patient, and explained everything clearly!
Amelia B Photography
I especially loved her communication and genuine commitment to creating something that fit my personality, my work, and my functionality.
KJ Boudoir
The process was thought-provoking, with some good deep diving from her questionnaire, but also easy to complete.
Brittany Lowe Photography
I was blown away. Emily’s process is efficient but thorough, and I felt supported from start to finish.
Paradise Copy Co
“If your process works so well, why are you sharing it?”
Because I’ve been where you are right now.
I fell for every "be a booked out designer" course and template that promised sales and clarity.
And honestly…it really sucked.
I had to figure out what worked for me on the fly, in real time, working with real clients. I spent hours constantly changing and updating my system until I found something that worked well, every time.
The templates and processes in The Lookbook Kit are what I actually use for my business. They are proven. And they make life so much easier.
They’ll teach you how to create a brand design presentation personalized to your needs and your brand—a template you can use again and again when presenting client work.
I've been looking for this!
A better client experience = charging higher prices without the imposter syndrome
- Feeling like an amateur
- Trying a million different “resources” that don’t help at all
- Holding your breath before looking at client feedback
- Scrambling to put your presentation together right before delivery
- Worrying you don’t look professional enough to attract higher-paying clients
Sign me up
You’re the design expert.
It’s time you looked (and felt) like it.
You don’t need another template full of fluff you won’t actually use. You need a proven system designed for ease and an exceptional client experience.
Ready to ditch the imposter syndrome and deliver designs that make clients’ jaws drop?
Grab The Lookbook Kit
Want to fill your IG feed with
pretty branding things?
You’ll find lots of logos and website designs from fantastic brands I’ve worked with, and of course all the color palettes, oh, and lots of biz resources to help you elevate your existing brand and stand out in the crowd.
